The internet is totally game for the looks that Team Mongolia will be sporting at the 2024 Paris Olympics.
Earlier this month, Mongolian couture brand Michel&Amazonka took to Instagram to show off the opening ceremony uniforms it created for the country’s national team — and social media users are flipping out.
“They just won. They just won the Olympics before it even started,” TikToker Ryan Yip, whose video on the outfits has garnered nearly 500,000 likes, said while praising the threads.
“Tell me what motivated [Michel&Amazonka] ... and the whole of Mongolian Olympic team to pop off that hard,” Yip said. “I need to learn that sorcery.”
Another TikToker, who uses the handle @regularguy_sports, also gave Team Mongolia a high score in his ranking of opening ceremony outfits.
“Mongolia looks like they are going for war,” he said. “They look like they are going to be taking people’s souls in the competition.”
Social media users on X, formerly Twitter, were equally impressed.
Across platforms, internet users were wowed by the uniforms’ intricate embroidery, pleated robes and subtle nods to Mongolian culture — including the national colors of blue and red, as well as various traditional patterns and motifs.
One of these motifs is the Soyombo symbol that appears on the country’s flag. Other details on the garments include nods to Paris Games themselves, with designs of the Eiffel Tower and the Olympic flame.
It reportedly took an average of 20 hours to craft each outfit.
Michel Choigaalaa and Amazonka Choigaalaa, the sister duo behind the Michel&Amazonka brand, told Forbes in 2019 that being Mongolian gives them a unique edge in the fashion industry.
“Right now, you can find a lot of ideas here in Mongolia, from the tradition and culture, because it’s not very known in the world,” the siblings told the outlet.
“People often know it from historical figures like Genghis Khan, and from ancient history. But in current times, you can find a lot of ideas from people’s clothes, the way we do cultural things, ceremonies and stuff like that.”
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